Steve is well known in the infomercial marketplace as a primary mover of some of the most successful products ever sold on television. Steve co-founded American Telecast and is personally responsible for over 2.5 billion dollars in revenue. Most recently, Steve is known as the creator of the Total Gym television campaign featuring Chuck Norris and Christy Brinkley, which has resulted in over 1 billion dollars in sales. Steve was named one of the twenty five most influential people by Direct Response Television, the industry trade journal. The author of six international best sellers on the subject of personal achievement, Steve brings to Max the ability to create successful national and international marketing campaigns.

Fred focuses his efforts on Max's corporate strategic planning to achieve both short and long-term objectives for the company. He has more than 15 years of senior-level management and entrepreneurial experience, as well as 10 years of sales and marketing experience. Fred has guided multiple large organizations through opportunities and acquisitions, and was a founder and/or executive with Affiliate Internet Inc., IPINET, Sierra Medical, Sorex/Enpak Medial, R West Manufacturing and Franklin Covey.

Greg is one of the most sought after public speakers in the nation and around the world. For over 20 years he has used his unique brand of humor and training to impact the lives of tens of thousands of people. Greg has helped most of the fortune 500 companies improve productivity and management skills. Greg has shared the stage with many of today's leaders: Bill Gates, Steven Jobs, Senator Robert Bennett, George Lucas and Dr. Ken Blanchard. One of the founders of Franklin Quest (now Franklin Covey), he was their most requested presenter. He was instrumental in recruiting many of Franklin's largest clients and helping them realize their phenomenal growth.

Bill Guthy, Greg Renker and the principals of Guthy-Renker, one of the world’s largest direct response television companies, have personally invested in Max International. As part of their investment, the principals in Guthy-Renker will facilitate and accelerate Max International’s mission in an effort to bring nutraceuticals to the next level by bringing to Max International their unique knowledge, experience and their reputation for delivering quality products through award winning shows featuring today’s biggest stars.

“The breakthrough nature of Max’s patented formulations, combined with their executive management team’s extensive experience led us to seize this once in a lifetime opportunity to invest in Max International,” said Greg Renker. “Although we can’t take credit for Dr. Keller’s innovative products or their development, we like what we see, we think we can add wisdom, and we are happy to support Max International in their effort to offer a higher quality of life to the world.”

Established in 1988, Bill Guthy, Greg Renker and their partners have built Guthy-Renker into one of the world’s largest direct response television companies with annual sales of $1.5 billion. Guthy-Renker is known as the leading producer of high-quality infomercials and products designed for direct response television sales. Under their leadership, the independently-owned, vertically-integrated company has since broadened its focus into every area of electronic retailing, making quality products available to U.S. and international consumers through broadcast television, cable and satellite, as well as internet, telemarketing, direct mail and retail channels.